branding // campaign

Little Foot Red Ale

Climate change isn't an easy thing to talk about, but any conversation is always much more enjoyable over a glass of beer. With this in mind, Migration Brewing and the Oregon Environmental Council charged PSU design students with the task of branding a low carbon-impact beer, as well planning a release event. While my initial design proposal wasn't the direction we took, the name stuck and "Little Foot Red Ale" was born. Our team created a host of posters, t-shirts, etched pint glasses, and crocheted growler cosies, and I took  control of Migration's social media accounts to help generate excitement for the event, as well as to entice attendees at the event to join OEC's Climate Army.

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My original brand proposal 

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Hand-etched pint glass with final branding direction

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Poster with giveaway buttons

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Detail of buttons

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Table card

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