top of page
branding // campaign

Little Foot Red Ale

Climate change isn't an easy thing to talk about, but any conversation is always much more enjoyable over a glass of beer. With this in mind, Migration Brewing and the Oregon Environmental Council charged PSU design students with the task of branding a low carbon-impact beer, as well planning a release event. While my initial design proposal wasn't the direction we took, the name stuck and "Little Foot Red Ale" was born. Our team created a host of posters, t-shirts, etched pint glasses, and crocheted growler cosies, and I took  control of Migration's social media accounts to help generate excitement for the event, as well as to entice attendees at the event to join OEC's Climate Army.

My original brand proposal 

LittleFoot_2_sq.jpg

Hand-etched pint glass with final branding direction

package-littlefoot_spiritposter.jpg

Poster with giveaway buttons

package-littlefoot_buttons.jpg

Detail of buttons

package-littlefoot_glass-comparison2.jpg

Table card

package-littlefoot_facebook.jpg
package-littlefoot_merch.jpg
package-littlefoot_event4.jpg
package-littlefoot_event2.jpg
package-littlefoot_event1.jpg
package-littlefoot_event3.jpg
bottom of page