branding // campaign
Little Foot Red Ale
Climate change isn't an easy thing to talk about, but any conversation is always much more enjoyable over a glass of beer. With this in mind, Migration Brewing and the Oregon Environmental Council charged PSU design students with the task of branding a low carbon-impact beer, as well planning a release event. While my initial design proposal wasn't the direction we took, the name stuck and "Little Foot Red Ale" was born. Our team created a host of posters, t-shirts, etched pint glasses, and crocheted growler cosies, and I took control of Migration's social media accounts to help generate excitement for the event, as well as to entice attendees at the event to join OEC's Climate Army.




My original brand proposal

Hand-etched pint glass with final branding direction

Poster with giveaway buttons

Detail of buttons

Table card





