branding // campaign

portland state commencement 2015

In years past, the graphical presence of Portland State's annual commencement ceremony amounted to virtually nothing. Working closely with a new coordinator who desired to change that precedent, I helped craft a large-scale campaign which included posters, postcards, door hangers, the first ever style guide, event wayfinding, and more.

commencement-posters.jpg

Poster series

commencement-style-guide-1.jpg

Style guide brochure (front/outside)

commencement-style-guide-2.jpg

Style guide brochure (inside)

commencement-postcards.jpg

Postcard (back / front)

commencement-door-hanger.jpg

Door hanger (front / back)